Sample report
Hartwell Estate: Monthly Report · August 2026
Prepared by Do Good Design Co. · Reporting period Aug 1–31, 2026 · Data pulled Sep 2, 2026
The month in one paragraph
4 off-peak dates booked this month: a Friday wedding in March, a Sunday micro-wedding in November, a weekday company dinner in December and an off-season Saturday in January, worth $43,400 together. Inquiries for off-peak dates rose to 31, the most since launch, led by the new Friday wedding page. Meta's cost per inquiry crept up, so we're refreshing the creative in September.
The hard dates
| Dates booked | August | July | Since launch | Booked value (August) |
|---|---|---|---|---|
| Fridays | 1 | 1 | 3 | $16,800 |
| Sundays | 1 | 0 | 1 | $6,400 |
| Weekdays | 1 | 1 | 2 | $5,200 |
| Off-season Saturdays | 1 | 0 | 2 | $15,000 |
| Peak Saturdays (for comparison) | 1 | 2 | 5 | $22,500 |
Open dates in the next 12 months
Fridays311 fewer than last month
Sundays351 fewer than last month
Weekdays2381 fewer than last month
Off-season Saturdays91 fewer than last month
Peak Saturdays21 fewer than last month
Peak Saturdays mostly book themselves. These are the dates we're here to fill.
Scorecard
| Metric | August | July |
|---|---|---|
| InquiriesEvery new inquiry, all sources | 84 | 76 |
| Inquiries for off-peak datesFriday, Sunday, weekday and off-season dates, plus smaller events | 31 | 22 |
| Tour requestsTours booked | 22 | 19 |
| Tours heldTours marked Showed | 18 | 15 |
| Events bookedWon, with a deposit | 5 | 4 |
| Booked valueThe sum of won contract values | $65,900 | $58,300 |
| Ad spendGoogle + Meta | $3,600 | $3,550 |
| Cost per inquiryAd spend ÷ inquiries from paid sources | $80 | $87 |
| Median first-response timeInquiry to first human reply, business hours | 7 min | 11 min |
Bookings this month
| Booked by | Event date | Date type | Event | Guests | Contract value | Inquiry → tour → booked |
|---|---|---|---|---|---|---|
| Couple A | Fri, Mar 12, 2027 | Friday | Wedding | 140 | $16,800 | Jul 6 → Jul 19 → Aug 4 |
| Couple B | Sun, Nov 7, 2027 | Sunday | Micro-wedding | 45 | $6,400 | Jul 14 → Jul 27 → Aug 9 |
| Company A | Tue, Dec 8, 2026 | Weekday | Corporate dinner | 90 | $5,200 | Jul 29 → Aug 5 → Aug 12 |
| Couple C | Sat, Jan 23, 2027 | Off-season Saturday | Wedding | 120 | $15,000 | Jul 2 → Jul 16 → Aug 20 |
| Couple D | Sat, Jun 19, 2027 | Peak Saturday | Wedding | 170 | $22,500 | Jun 24 → Jul 10 → Aug 26 |
Speed and follow-up
7 minmedian first response, business hours
9 h 40 minmedian first human response after hours (the automatic reply goes out in under a minute)
88%of inquiries contacted within 1 hour
9 of 11missed calls called back within 15 minutes
2 of 4no-shows rebooked
These are the team's numbers.
What we did, and what's next
Done in August
- Launched a Friday wedding page with its own pricing and a Google campaign pointed at it
- Added an off-season package page for January to March Saturdays
- Split corporate searches into their own campaign, aimed at holiday dinners
- Reactivated 140 past inquiries from 2025; 6 replied, 2 booked tours
Planned for September
- Push Sundays from November to March with a micro-wedding offer on Meta
- New Meta creative for the Friday page
- Start the corporate holiday-party push for December weekdays
- Test a shorter inquiry form against the current one
Where inquiries came from
| Source | Inquiries | Events booked |
|---|---|---|
| Google Search | 27 | 2 |
| Meta | 18 | 1 |
| The Knot | 14 | 0 |
| WeddingWire | 6 | 0 |
| Referral | 9 | 1 |
| Phone | 7 | 1 |
| Other | 3 | 0 |